Beyond the Pixel
Who am I?
I'm a UX Designer. When people hear "UX Designer", they often picture choosing the right shade of blue. They're missing the code.
My job is not paint the walls; my job is to engineer the blueprint, manage the plumbing, and ensure the foundation doesn't crack when the user walk in.
I don't just care about the look of the button; I care about the mental model that makes the user trust that button. I care about the Information Architecture that reduces their cognition burden, and the Figma component architecture that allows developers to implement it flawlessly.
I design with system, logic and emotion. If you want someone to engineer a genuinely helpful experience-that's where I come in.
How I design my case studies
The power of Personal Insight
My design philosophy isn't just theory; it's born from experience. Living with insomnia taught me the profound impact design can have on vulnerability, safety, and well-being.
I begin every project by deeply connecting myself to the problem, asking: What are the emotional pitfalls? What moment needs the most reassurance? This user-centric approach ensures my solutions are accessible, non-judgmental, and genuinely helpful.
Example: "The BookNest project and its 'Pillow Pages' section were a direct result of this philosophy. I designed it not just as a feature, but as a safe, low-stakes therapy space for insomniacs, ensuring the experience prioritizes calm and support over completion metrics.
My Design Challenges
BookNest
Hold & Heal
The biggest challenge I faced when designing BookNest was finding a way to make a library app truly stand out and offer comfort in a space crowded with generic reading platforms.
When I started working in Figma, I quickly realized that bringing this vision to life, one focused on soothing those sleepless nights was much harder than it looked. My inspiration came from personal experience: as someone who struggles with insomnia, I often found myself searching late at night for something calm and reassuring, only to feel let down by existing apps.
That need for peace and comfort became the reason I chose to design a library for people like me. BookNest, PillowPages, and Pippo all grew from this idea. While these solutions are hypothetical, the process taught me how powerful design can be when it’s driven by empathy and real problems, inspiring me to keep creating solutions that matter.
Designing Hold & Heal was more than just another project, it was an emotional challenge. The app focuses on caregivers, a group that often gives everything yet receives little support. It was a sensitive topic to explore, but I had seen it up close, one of my relatives cared for his sick mother with quiet strength. Watching that made me realize how exhausting and isolating caregiving can be.
That experience shaped every design choice I made for Hold & Heal. I realized caregivers don’t need another complex app or motivational slogans. They need something that actually helps them. A calm, simple, and compassionate space that makes them feel seen. So, I stripped away the clutter, removed unnecessary features, and focused on clarity, comfort, and connection.
Because sometimes, good design isn’t about innovation or aesthetics — it’s about empathy. And in Hold & Heal, that’s exactly what I wanted to build.
FluxAir
One of the biggest challenges was designing for an experience that doesn’t live entirely on a screen. I had to constantly think beyond UI and consider how decisions would translate into real airport environments, staff workflows, and passenger behavior—without over-engineering the solution.
Another hurdle was balancing clarity with cognitive load. Airports are already high-stress spaces, so every screen, interaction, and flow needed to reduce anxiety rather than add choices. This pushed me to practice restraint—prioritizing progressive disclosure and removing “nice-to-have” elements in favor of what truly mattered in the moment.
Finally, bringing the case study to life meant resisting the urge to follow generic portfolio templates. Instead of dumping screens, I focused on storytelling through decisions, trade-offs, and impact—learning how to communicate my thinking as clearly as the design itself.
Outside Design
When I’m not knee-deep in UX flows or obsessing over pixels, I’m probably overanalyzing drama plot twists like it’s my side job, collecting fictional heartbreaks, and calling it “character research.” Honestly, every designer needs a wild imagination and a little chaos. I’m vibing to music, discovering my next comfort food, or fussing over my plants like they’re my emotional support children. Creativity comes from everywhere even snacks, songs, and soil.
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